Appeal to people's hope and aspirations
An Easy Burden
Andy Young, 1996
Young, a principal of GWI Consulting and former UN ambassador and Atlanta mayor, describes his development as a community leader.
After serving with the National Council of Churches (NCC) and the Southern Christian Leadership Conference (SCLC), in 1972 Young was elected to the US House of Representatives.
All politics is local and my campaign was no exception. But I was campaigning in a national political atmostphere that was being poisoned by the politics of fear and division. Throughout the campaign I tried to appeal to people's hope and aspirations rather than their fears. This had always been the challenge in the SCLC's campaigns for social change - to help people grow toward their hopes and aspirations rather than letting a fear of change overwhelm them.
